DIPANKAR RAY :
E-mail : dipankarroy81 AT gmail.com
Mobile :+91 8876515648
Academic Credentials :
2003 Bachelor of Commerce Burdwan University
IT Skills :
Conversant with MS Office, Power point, Intranet Operations in branch Statistical Data analysis
Personal Details :
Address : 65 B Ganguli Bagan Lane, Serampore, Hooghly, West Bengal--712202
Date of Birth : 13/10/1981
Professional Snapshots :
** A result oriented professional more than 12 years of experience in sales, marketing, Business Development & Channel Management.
** Currently working as a Retail Account Management (General Trade), handling Upper Assam territory which includes parts of Arunachal Pradesh and entire Nagaland State
** A proactive planner with expertise in strategic planning, market plan execution, competitor and market analysis.
** A skilled communicator with nice presentation skills.
Areas of Expertise :
Sales and Marketing :
** Actively involved in business planning and analysis for assessment of growth potential in business opportunities.
** Reviewing & interpreting the competition & market information to fine-tune strategies.
Channel Management :
** Identifying and networking with reliable and cost effective channel partners for enhancing market reach and penetration.
** Ensuring and monitoring availability of requisite goods at the various sales outlets/ channels
** Ensuring Business from 2 Super Distributor, 5 Distributors and 32 Sub stockiest
Sales Promotion :
** Designing & implementing various marketing & promotional activities for enhancing brand awareness & visibility.
** Managing the launch of new products across assigned territories.
Team Management :
** Handling a team of 2 ISR and 3 Exclusive field force, maintaining and controlling their daily Market activities and ensuring business from their respective Area
Career Highlights :
Since March 2013 Till Date :
S.C.Johnson Products Pvt Ltd
Associate Retail Account Management (General Trade)
Key Responsibilities :
** As a Retail Account Management handling Upper Assam territory which includes parts of Arunachal Pradesh and entire Nagaland State
** Responsible for appointing and developing Stockiest, regular visit to retail, Wholesale and Sub stockiest with Eff and ISR to motivate them and suggesting Improvement there on and ensuring product availability with range SKU’s, Ensuring deep penetration in the markets in terms of weight distribution and range distribution and also ensuring Product Visibility in the Market
** Pivotal role for turning around the Upper Assam territory which includes parts of Arunachal Pradesh and entire Nagaland State that was a de-growing area in 2011-12-13
** Increased number of SS from 17 to 32
** Distributor management – Primary, secondary and inventory management
** Coordinate with CFA and SD for proper DB and SS servicing
** Retail market expansion by adding 342 Outlets in retail
** Retail business increased from 12 avg. to 25 avg. lacs
** Train and Motivate Distributor sales team
** Ranked 7 th (all East team)in 2013 and awarded a Bangkok trip and ranked 1 st in 2014 (with in North east team) in inner team competition based on performance
** Launched Allout Coil and Flash Guard, Glade Bolt, Glade Gel, Ultra Twin Refill Successfully
Since July 2011 to Feb 2013 Wrigley India Pvt Ltd Sales and Merchandising Officer :
Key Achievements & Responsibilities :
** As a SO handled Midnaporeand Purulia and Asansole
** Increased SS from 31 to 57 in one and Half year
** Increased business in Retail from 12 lacs to 21 lacs in 18 month
** Distributer management – Primary, secondary, and inventory management.
** Responsible for turning around in Midnapore, Assansol and Purulia market regarding Boomer Orange Jelly
** Monitoring Retail Coverage Efficiency, Ensuring Visibility of Products and Ensuring Merchandising in Markets by working and developing DSM and ISR
** Successfully Launched Double mint Aqua splash in these Markets
** Motivate and Train Distributor sales team of 12 people.
** Handled and motivate a team of 4 ISR in These Area
** Handled 7 DB’s 3 SD’s and 57 SS
Since Oct 2010 to July 2011 Piramal Health Care LTD Sales Officer :
Key Achievements & Responsibilities :
** As a SO handled Purulia and Asansole district
** Increased Wholesalers from 21 to 37 in 9 months
** Increased business in Retail from 3 lacs to 9.5 lacs in 9 months
** Distributer management – Primary, secondary, and inventory management.
** Successfully Increase Secondary Volume in Assansol and Purulia market regarding Polycrol antacid and I Pill
** Successfully Launched Tri-active Soap, Supractive Complete Energy Capsules
** Motivate and Trained and developed Distributor sales team
** Handled and motivate and developed a team of 3 ISR in These Area
Since April 2008 to Aug 2010 Cadila Health care Ltd Business Associate :
Key Achievements & Responsibilities :
** As a Business Associate handled Burra Bazar, South 24 Pargana and South kolkata
** Increased number of wholesalers from 75 to 115 in Burra Bajar Market
** Distributor management – Primary, secondary and inventory management
** Retail market expansion by adding 268 Outlets in retail
** Retail business increased from 5 to 9 lacs in 2 years
** Burra Bajar Wholesale Business Increased from 23 lacs to 60 lacs
** Successfully launched Everyouth Fruit Face Wash, Everyouth Golden Glow, Everyouth Menz face wash range, Sugarfree Naturain above Markets
Since Dec 06 to March 08 RDM Care Ind.
Pvt. Ltd. Territory Sales Incharge :
Key Achievements & Responsibilities :
** Promoted as Beauty Advisor Supervisor in Aug2007
** As a TSI handle Howrah.Hooghly, durgapore, Assansole,Ranigunj,Maldah
** Increased number of wholesalers from DBs from 14 to 19
** Increased SS from 24 to 39
** Distributor management – Primary, secondary and inventory management
** Retail market expansion by adding 349 Outlets in retail
** Retail business increased from 7 to 15 lacs
** As a Beauty Advisor Supervisor Handled team of 23 Beauty Advisor in Asansol, Durgapore, Ranigunj, Dinaj pur (Both District) and Maldah Territory
Since June 04 to Dec 06 Everest Spices Interim Sales Representative :
Key Achievements & Responsibilities :
** Retailing and Merchandising in Markets
** Increased number of wholesalers from DBs from 14 to 19
** Increased SS from 8 to 14
** Retail market expansion by adding 548 Outlets in retail
** Retail business increased from 1.2 lacs to 5 lacs
Since Aug-02 to May 04 Hindustan Unilever (PP Div.) Distributor Sales Man :
Key Responsibilities :
** Retailing in Market, Collecting Cash and give reports on time
Date :
Place :