Sales & Marketing ( Exc.) :
An organization in need of a professional with demonstrated success in delivering excellent business efficiency and surpassing revenue targets.
An Overview :
Management Style :
A result oriented professional with experience of 8 years in managing Business Development functions encompassing Sales, Marketing - Product Management, Product Promotions/Launch, Client Relationship Management and Team Management. A leader and motivator with a capacity to achieve strong results through a combination of strategic capability, creativity, solid operational grounding, excellent interpersonal skills and extremely high commitment levels.
Sales & Marketing Skills :
Attained proficiency in Product Marketing, Business Development, Operations activities :
** Breaking new avenues & driving sales growth; establishing brands & bagging breakthrough orders.
** Proactively conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics.
** Key Account Management for a high satisfaction index.
** Conceptualising strategic product marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning.
** Collaborating cross-functionally on competitive selling, pricing, market development and field solutions.
Experienced in increasing sales revenues, developing profitable and productive business relationships, building an extensive client base, and market development; distinction of accomplishing multi fold revenue increase; steering product promotions initiatives. Proficiency in brand building through– POP, all forms of brand communication, etc. Excellent communication and interpersonal skills, and ability to motivate peers.
Business Skills :
Sales & Marketing : Taking care of the sales & marketing operations with focus on achieving predefined sales target and growth. Forecasting and planning sales targets and executing them in a given time frame. Executing new themes in advertising & communication for adding more profiles of target group in portfolio like traders, shopkeepers, housewives and other classes.
Product Launch/Promotion : Executing a measurable marketing communications plan across all communications disciplines for strategic positioning of products and services of the organisation. Building brand focus in conjunction with operational requirements; utilising market feedback & personal network to develop marketing intelligence.
Brand Management : Implementing sales promotional and launching activities as a part of brand building & market development. Building brand focus in conjunction with operational requirements. Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for the brands.
Channel Management : Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers & distributors to assist them to promote the product. Monitoring the performance of dealers & distributors regarding sales and collections.
Client Relationship Management : Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms.
Team Management : Providing direction, motivation & training to the sales team for ensuring optimum performance and enhancing their professional and soft skills.
Monitoring and analysing the performance of team members and assigning them targets regularly.
Education :
2009 M.B.A. (Executive) from Vinayaka Mission University, india (declared under section 3 of UGC act 1956)APPROVED BY DEC,IGNOU,NEW DELHI
2002 B.A. in Political Science from Shyam Lal College / Delhi University.2002
2000 M.A.. from Delhi University.
Career Contour :
Since Mar’03 with Sony World, East Delhi as Sales Manager
Career Growth Path :
Tenure Designation :
Mar’03 to Mar’04 Sales Executive
Apr’04 to Apr’06 Sr. Sales Executive
Since Apr’06 Sales Manager
Key Deliverables :
** Managing complete business operations with accountability for profitability covering East Delhi (NCR); forecasting monthly/ annual sales targets & executing them in given time frame by organisational planning.
** Strategizing the long term business directions of the region to ensure maximum profitability in line with organisational objectives. Coordinating budgets, forecasts and reports & accordingly effectuating business plans to attain maximum sales and optimum revenue.
** Conceptualizing & implementing sales promotional activities for brand building & market development.
** Managing the product management tasks i.e., product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, to deliver winning products to the clients.
** Educating the customer about the suitable product, providing demonstrations & best customer care services.
Notable Attainments :
Key Products Handled : Electronic Products (LCD ,plasma , still camera handy cam home theatre, mobile phone, play stations)
** Effectively managed a team of external consultants on the re-branding broad corporate objectives.
** Efficiently recruited, trained and developed highly motivated performance focused leader.
** Over saw the start-up and development of an electronics product and get 55% target of the sales.
** Attained 60% revenue target in festival season (Diwali) in one month.
** Instrumental in utilizing leading edge technologies and marketing techniques to enhance the sales presentation.
** Involved in the development and elite, goal – centered, cooperative sales- force.
** Attended seminars about the Sony product.
Mar’02 to Mar’03 with Samsung Digital Plaza, Shahadra, Delhi as Team Trainer\ Sr. Executive :
Key Deliverables :
** Conceptualising and implementing innovative plans for accomplishment of pre-designated targets from the assigned territories; executing monthly sales and marketing targets in a given time frame thereby enhancing existing clientele.
** Implementing sales programs/strategies to improve the product awareness in markets by brand building and market development efforts.
Notable Attainments :
** Successfully trained, cultivated and developed entire organizations.
** Effectively served as the top producing sales presenter for one of the one largest company.
** Achieved 55% closing ratio as a seller of electronics.
It Exposure :
** Proficient in office package Microsoft Word, Excel, PowerPoint, Outlook Express, Internet and E-Mail.
Personal Dossier :
Date of Birth : 8th September 1978
Languages Known : Hindi\ English